Online Public Relations Thoughts

One strategy when caught in controversy is to change the subject by deflecting attention to a safer issue.  Budweiser is apparently attempting this by releasing a patriotic ad in which one of its Clydesdale stallions tours America.  What is it attempting to distract viewers from?  Its endorsement partnership with transgender influencer Dylan Mulvaney. Consumers who drink Bud aren't happy about that and have stopped drinking it.  It doesn't matter whether Budweiser was right and inclusive in its marketing.  The company is caught in controversy.  If it backs off from its partnership, it will raise a stink and hurt its reputation.  If it continues with the partnership, it will lose customers.  There is no easy out for the situation other than wrapping oneself in the flag and celebrating America.  For Budweiser's sake, one hopes it works.