Online Public Relations Thoughts

President Biden is proving to be a reliable gaffe machine.  He misspoke in Ireland when he failed to call a New Zealand rugby team beaten by the Irish by the right name.  Biden called them the Black and Tans, the name of the dreaded British police force that terrorized Ireland.  He should have called the team the All Blacks.  Predictably the media are having a field day with the verbal slip and some are questioning Biden's ability to run for president again.  The Irish thought it was funny.  Funny or not, Biden's speech difficulties have hampered him throughout his political career.  They haven't  stopped his rise but they have left an impression about his competence, which opponents gleefully exploit.  There is no fix for gaffes.  One lives with them, which Biden is doing.  He could limit off-the-cuff remarks to avoid them as much as possible, but there will always be another in the offing.