Online Public Relations Thoughts

First Republic Bank, in the middle of a meltdown, gave a textbook demonstration of how not to communicate to financial analysts. Its executives gave a 12-minute presentation of canned remarks, took no questions and left the analysts hanging with urgent questions.  No wonder the stock continued to tank.  There has been a steep loss of confidence in the bank and its management.  What is needed is transparency, answering questions and showing that the bank's leadership is in control of the situation or where it needs to go to establish confidence once again.  The bank has had a huge run on customer deposits with only a fraction remaining, and it is in a position where it can't liquify its mortgage holdings to raise cash. So, it has left a consortium of banks trying to save it on the hook as well as the Federal Reserve.  Maybe the next time they speak to analysts they will have learned their lesson.