Online Public Relations Thoughts

There is one political game in which former President Trump is a master -- the politics of insults.  He is focused now on Ron DeSantis, governor of Florida, who has announced his intention to run for President.  Trump uses a "down and dirty" ad hominem approach, throwing mud, using demeaning nicknames, riling his adoring crowds.  It works but it is far removed from issues and what voters can expect if Trump is elected.  Opposition research is a normal part of politicking and so is mud-throwing, but to focus on that exclusively says a lot that isn't good about a potential leader.  Trump has already proved that he isn't fit for the job, but if his dirty approach works, he'll get a second chance.