Online Public Relations Thoughts

President Biden is again calling for a ban on assault weapons and children are demonstrating in the streets.  What good will it do?  It is just words, words, words with little or no action.  The political power still lies with conservatives and Second Amendment champions.  One wonders what public relations and communications actions are needed to make a change.  It is obvious that mass murder of children and adults is not enough to change minds.  The US is looked upon as the wild west where killers have the power, and there is little or nothing to be done until lawmakers find a way through the legislative roadblocks.  Until then, calls for a ban are hot air.  Sad but true.