Online Public Relations Thoughts

Scabby the Rat is a fading symbol of union protests.  It once had a powerful message because everyone knew what it stood for, but now, not so much.  People confuse the Rat with a need for an exterminator.  Unions still use Scabby but they recognize its day is passing, or past.  At some point, unions will retire it and go on to other images of protests.  The Rat drew attention for decades, but its time has come.  This is a lesson for communicators.  Symbols wear out and need changing or refreshing.  Few endure for generations.