Online Public Relations Thoughts

Disney's stock sank quickly when it reported that it had lost four million subscribers to its streaming channel, Disney+. The Street had expected a gain of a million and showed no mercy to the house of the mouse.  The loss was on top of a weakening of its TV channels, although they were profitable.  Disney's reputation has taken a hit, and it will take time for investor's to trust it again.  The company's near-term solution to raise prices was pronounced unsustainable by financial analysts.  And, its layoff of 7,000 employees is a further indication that its platinum brand is losing its shine.  All the publicity in the world won't help it if the public continues to fall away.  The company needs winning content to keep its marketing machine going.  It has the tools to make it.  It needs the creativity to use them well.