Online Public Relations Thoughts

In study after study, scientists have shown the effects of climate change and global warming but humans haven't changed their behavior much.  This research reveals that the world's largest lakes are drying up because of -- yes --  climate change and overuse.  Humans have been mining water -- extracting it without concern for its replacement.  The effects are already evident and there is no good way to reverse them without reduction in use and several good years of rain and snow.  What messages will it take to convince people to change their ways?  Already communities are without water and have to ship it in with tanker trucks. This is a giant task for communicators worldwide and a challenge that will last for decades.