Online Public Relations Thoughts

Ukraine President Zelenskiy is biting the hand that helps keep his country from Russian occupation.  He took on international aid agencies for failing to provide prompt assistance to the regions affected by the dam break.  He ought to know that Ukraine is not the only crisis facing the world, but he is acting like Ukraine is the first among equals.  And, well he should since he is responsible for keeping his country free, but there are ways to communicate that do not offend while making the point.  He seems to have erred this time in his public complaints.  He is a leader under great stress so there is an excuse for his words, but aid agencies aren't going to react any faster because of them.