Online Public Relations Thoughts

Local and state governments in the Southwest have a marketing challenge -- how to get people to come and live in an area of extreme heat.  The states were fast-growing with millions moving in but that was before weeks of triple-digit temperatures.  With thermometers at 110 degrees and more, few want to be out in the sun and people are dying.  The question now is who would want to live there.  It might be with climate change that the Southwest is becoming an American Sahara unfit for habitation.  If so, the states could shrink in population, their political and marketing power diminished.  It's too early to know if that will happen but it is time to worry.