Online Public Relations Thoughts

Tis the season for Nobel awards, the ultimate publicity for the advance of "physics, chemistry, physiology or medicine, literature, peace, and economics."  Scientists, writers and laborers in the trenches gain the highest nod of the value of their work and are feted internationally.  The awards are given in rich ceremony and recipients deliver a lecture on their fields and their meaning. There is no greater honor for those who receive it and they are set apart instantly in their professions.  It is not so much the money that comes with the award but the recognition.  Winners are elevated above their peers and cited as leaders and inventors of their fields.  It demonstrates the value of publicity when done right.