Online Public Relations Thoughts

This man's ego is ruining a once valuable social medium.  Can he ever learn to keep his thoughts to himself?  Sure, he owns X and can do whatever he wants with it, but in the process he is scaring away advertisers and chalking up billions in losses.  What is it that compels him to speak out about everything that catches his attention?  A communicator should know his limits of expertise and remain silent when he confronts matters beyond his knowledge.  Or, at least acknowledge his lack of understanding.  Musk seems unable to do that and so he steps into controversy time and again.  One wants to tell him to shut up.