Tuesday, July 02, 2024
Out At The Top
The owners of the NBA champions Boston Celtics are using smart marketing. They are selling the team just after it won its title. Going out at the top. It assuredly won't be a fire sale. The challenge now is to find the right owners who will carry on the team's winning traditions. The ownership group will lose all respect of the fans if it simply chooses the highest bidder without regard to the maintenance of the team.
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