Online Public Relations Thoughts

Here is a PR challenge for authorities in New Jersey.  How do you communicate about mysterious drones when you don't know who is operating them and what their purpose is?  New Jersey citizens are worried but there isn't much to say other than the authorities are taking reports of sightings and discussing how to bring them down.  That is hardly enough to get to the bottom of the puzzle, but there isn't much more to say at this point.  Everyone is baffled by the overflights, and they are enough to launch a thousand rumors and conspiracy theories that can't be countered until more is known.  PR challenge indeed...