Online Public Relations Thoughts

California's wealth tax proposition failed.  Was it the hundreds of millions in advertising opposing it or skeptical voters?  Depends on who you believe. 

Democrats are celebrating but the joy should be tempered.  Case in point.  I was walking our dog this morning when I met a neighbor who asked if I was happy.  I said, "Thrilled." She said, "Now they better not squander it."  She was spot on. Democrats have two years to show they can run the country better.  That will be difficult.  Inflation is out of control and reining it in is not something Congress can do.  Diesel prices are insane but bringing them down requires stopping the Iran war.  That depends on Trump. Those are just two of a host of problems making affordability out of reach.  Voters want action NOW, but fixing the situation will take time.  When Democrats realize the challenges they have to meet, they might not be so happy.

After months of campaigning, billions in advertising and social media, rallies, door-to-door canvassing, name calling, promises and polling, voters will decide today who they want in power.  It's as it should be.