Thursday, July 10, 2025
Communications Challenge
How do you convince people of climate change and the extreme weather events that come with it? This is the communications challenge faced by weather services. It's not going to be easy. People live in a bubble. They think it can't happen to me until it does. What is needed is a new behavior of climate awareness and what can happen whether fires or floods and preparation for both. We're nowhere near that goal.
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