Thursday, August 11, 2005

I Warned You 

Two days ago, I wrote in this blog that the first job of a PR firm is to get a story accurately. I swear I wasn't aware of this story from today's USA Today when I wrote that entry.

The PR firm involved was right to apologize. It was wrong to say, "We have no reason to doubt our clients."

I feel sorry for the firm: I've been there too. But, as a matter of record, we do check our clients' facts because we know that once a story is out, if there are discrepancies, someone is likely to find them. And, when they do, the result is never pretty.


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