Thursday, December 20, 2007

Obligatory Reading? 

If someone finds the full article for this, I would like to read it. The Sony disaster was more than a legal failure. It had a huge reputational fallout that took months for Sony to repair.

PR practitioners should analyze failures as well as successes to see what can be learned.

If I am not mistaken, the web page that you referenced goes to a page that has this URL/anchor toward the top left-hand side:


Then click on


which is a 76-page pdf

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