<$BlogRSDURL$>

Thursday, December 20, 2007

Obligatory Reading? 

If someone finds the full article for this, I would like to read it. The Sony disaster was more than a legal failure. It had a huge reputational fallout that took months for Sony to repair.

PR practitioners should analyze failures as well as successes to see what can be learned.

# posted by Jim Horton : 4:40 AM
Comments:
If I am not mistaken, the web page that you referenced goes to a page that has this URL/anchor toward the top left-hand side:

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1072229#PaperDownload

Then click on

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1072229_code698753.pdf?abstractid=1072229&mirid=1

which is a 76-page pdf
# posted by Anonymous Anonymous : 9:49 AM
 

Post a Comment

This page is powered by Blogger. Isn't yours?