Friday, December 20, 2013
Crisis For A Retailer
Target has a major crisis just at the time of its highest yearly sales. That 40 million credit and debit card numbers have been stolen is bad enough, but now the corporation has to figure out how to help people who have been victimized. There isn't much that it can do except for consumers to change pin numbers or get new cards. The aggravation of doing this is enough to unsettle the public, but imagine the anger if, as will happen, a customer finds out that someone has raided her accounts. The only safety consumers have for the moment is that 40 million card numbers are so large it will take time for criminals to sort through them, but that is small comfort. One of the 2014 public relations resolutions for Target had better be enhanced computer security.
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