Monday, December 21, 2015
How can a security company continue to operate when it admits it lied about protecting customers? This is the situation in which Lifelock, the so-called security firm, finds itself. Lifelock has paid a $100 million fine to the Federal Trade Commission for deceiving customers. Yet the business continues. It lacks credibility. It doesn't do that job it claims. About the only thing in its favor is a fear that one's identity will be stolen. I would not be surprised if the business goes bankrupt in a matter of months. On the other hand, if Lifelock can continue to play on people's angst, it might squeak through. Would you trust a security company that cannot protect your personal data? Lifelock is a cruel joke played on a naive public, and it is next to impossible to do public relations for a business like that.