Wednesday, January 02, 2019
Smart PR
Cathay Pacific Airways blundered on the sale of business and first class tickets. It charged $675 for tickets that should have sold for $16,000. The airline fessed up to the mistake but kept its original price and let buyers go for the cheaper fare. It could easily have cancelled the errors and charged the actual price. Even though the airline is struggling, it decided not to do so. It welcomed its travelers. So, some lucky persons will fly royally for little and the airline will reap the benefit in positive word of mouth. The short-term loss of revenue hurts, but the long-term gain in credibility outweighs it. It is smart PR.
Comments:
Post a Comment