Online Public Relations Thoughts

The Disney company's opposition to Florida's "Don't Say Gay" bill has created a PR headache for the company.  The governor and the state legislature has retaliated by stripping self-governance from Disney World.  This takes the responsibility for the infrastructure -- roads, water, sewage, power -- away from Disney where it has resided since 1967 and gives it to the local counties.  There is no provision for how this is going to work and whether the counties are equipped to handle the addition of four theme parks, two water parks and one sports complex.  Disney will have to pay local taxes, which it didn't have to do before, and deal with the bureaucracy of local government.  It is not enough for Disney to leave Orlando, but it is a burden contracted by the company's speaking out on a political and cultural issue.  Sometimes you can't win.