Online Public Relations Thoughts

When a company has erred like Fox Corp. there doesn't seem to be an ending to the punishment it receives -- like this.  Who would have thought that pension funds would sue Fox for bad reporting that cost the company millions in lawsuits?  The reason?  Harm to shareholders in the diminished value of the stock.  If the suit is successful, Fox will have paid more than a billion dollars as a result of its conspiracy theories over Trump's loss of the election.  The company is a case study of corporate malfeasance and a warning to CEOs everywhere.  Lies have consequences and the best PR is transparency even when it hurts.  Sadly, many leaders will not learn the lesson because they are too busy protecting their image, using PR as flackery and not for truth.