Online Public Relations Thoughts

It is no secret CEOs are more reluctant to be seen in public these days. Too many former CEOs are now in court and some have been convicted. Boards have tossed out other CEOs for infractions real or surmised (Harry Stonecipher, formerly of Boeing, for example.)

CEO visibility is a concern now that it wasn't before the internet bubble burst five years ago. That is why I have written the following essay with thoughts for how to assess CEO exposure to the media and the public.

As usual, I invite your comments, critiques and disagreements.