Wednesday, February 12, 2014
PR practitioners should never engage in satire. Here's why. People will believe them. In an effort to be funny, a practitioner can make things worse for those he or she is representing. It is hard enough for satirists to write without someone accepting it at face value. It is nearly impossible for someone fronting an organization to make sure everyone understands that what is written isn't true. Even if satire reaches the height of absurdity and is outrageous, someone will fall for it. People are too trusting of the written word. And, if some people are global jokes, such as the North Korean ruling elite, there are those who wouldn't put anything past them. Satire is a wonderful weapon but leave it to the humorists.