Thursday, September 10, 2015

Time To Give Up? 

Book stores were among the first businesses to be affected by the internet and it hasn't changed.  Try as they might, bookstore chains haven't found the key to unlock increasing sales.  The public has found other means, such as Amazon, to buy books.  This raises the question of whether it is time for the mass merchandiser to give up, throw in the towel, admit defeat?  It would not be the first to do so nor the last.  It takes courage to hang in and tinker with the sales model to see if an answer might be forthcoming.  At some point, however, one will need to admit that the economic proposition is fundamentally broken and the public has gone elsewhere.  The relationship with consumers has gone flat and no amount of work will bring it back.  What will there be to do other than shutter stores and pull back?  The chain will be a shadow of the days when it was great, and it will have to content itself with that.


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