Thursday, June 16, 2016
Unusual Crisis
The communications director for the Disney Grand Floridian Resort and Spa must have been shocked by the news that a two-year-old boy was attacked by an alligator on the property and dragged to his death in a lagoon. How does one prepare for an unusual crisis such as this? The family assumed, as they should have, that vacationing at a Disney property would be safe. That they lost their son is devastating. Disney had posted alligator signs around the lake but there is no indication the family saw them. Disney also routinely removed alligators from the lake but it clearly had missed at least one. There is no indication that the company acted irresponsibly, but it now must comfort the family, rebuild the reputation of the resort and address any lawsuit stemming from the incident. None of these steps are going to be easy.
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