Sunday, April 24, 2005

Marketers v. Counselors 

I have posted a new essay for those who might be interested. It is Marketers v. Counselors: Never-ending Misunderstanding. The essay examines a difference in view that causes friction between PR practitioners and marketers. The idea is not new, but I have tried to look at the elements methodically to examine why the two groups end in such different places. For the record, the essay states that the marketers will do better in the long run than counselors, but there is place for both.

Let me know what you think.


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