Thursday, August 04, 2005

The Future of Media Relations 

Here is a look into the murky future of media relations with guesses for how it will change over the next five to 10 years. It appears that with traditional media transforming under the pressure of online media, there will be shifts. I have tried to describe the transformations as well as skill sets that media relations practitioners will need to bring to a different future.

As always, I look forward to your comments, especially those that disagree with what is written here.

Mr Horton,

The Future of Media Relations made interesting reading. But I think it left one asking for more -- for instance, some hard data backing up the conclusions.


Subir Ghosh
Newswatch India

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