Friday, July 14, 2006

Lying and Transparency 

It occurred to me recently that of the words PR practitioners use, "transparency" is a term that is best a misnomer. No organization is transparent. It is more or less open based on the needs of key audiences. Even well run organizations lie to the outside world and to themselves depending on circumstances. Yet, there are organizations that have a quality of openness and others that have a quality of closure. What is the difference? That is what this essay is about. It is the 58th white paper/essay posted on online-pr.com and they are all available here.

Looking over the titles, I have concluded that the author has a magpie mind that is incapable of focusing on any one topic in depth. He should keep his day job.

As usual, any comments are welcome.


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