Online Public Relations Thoughts

In case you haven't read this Q&A on business news and the internet, take the time to do so. John Byrne is a magazine journalist who has made the transition to online and has a number of ideas for getting readers involved. They make sense too. Editors like Byrne with a foot in both traditional and online journalism are showing others the way to creative multimedia reporting. The one issue not covered in this Q&A is probably the most important -- how to pay for it all. From the little I know, business magazines are still struggling with the economic model for profitable online publishing.