Tuesday, September 22, 2009

Great PR 

I've written about this before but it is worth mentioning again. The Netflix million-dollar prize for a better recommendation algorithm was an example of excellent PR. It tackled a problem the company needs to solve. It involved the worldwide programming community. It generated media interest through the life of the competition. Netflix was by no means the first company to have a competition like this, but it managed the contest well and reaped continuous publicity throughout the length of it. Great PR provides positive results for everyone involved.


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