Online Public Relations Thoughts

The idea behind social media is networking and trust but the actuality is that people network with others whom they don't know and hence, cannot trust. This creates two networks within a social medium like Facebook and LinkedIn -- a trusted network of a few people with whom one communicates in a two-way relationship and a larger secondary network of people to whom one might communicate unidirectionally. This paper discusses that distinction and how companies are dealing with it. For the most part, they aren't. They are using social media like just another web page to get messages out.

This is the 105th essay posted on online-pr.com.