Online Public Relations Thoughts

It seems that climate change experts are combating a crisis. The record snowstorms on the East Coast and across the US have given support to those who say there is no global warming. Experts are now trying to differentiate between local weather and overall earth temperature. They will need powerful reasoning to regain public opinion, partly because global warming proponents pointed to local weather in the past as evidence of warming. It is difficult to separate present weather from long-term trends. There is a subtlety that escapes the public, especially when it has been shown that the global warming experts have used suspect data in some of their reporting. It's an interesting PR challenge and a compelling one, especially as sea levels continue to rise. Few countries are ready for the real effects of a warmer earth.