Online Public Relations Thoughts

Whether you agree or disagree with the health care bill, it is a case study in persuasion --how to mishandle it and finally how to handle it correctly. The year it took to get the bill passed probably could have been telescoped by months had the White House been more involved in the beginning. But, to the President's credit, when he did turn his complete attention to the bill, he and the House leaders got it through. Someone will write the detailed history of how the bill was finally passed last night. I will be interested to read it. It will be a complex story but an example of the persuasion it takes to get major legislation enacted. Still, it strikes me that if Lyndon Johnson had been around, it would not have taken so long.

Labels: PR