Online Public Relations Thoughts

This is the second story I've read about green power in recent days. It demonstrates that in a democracy nothing is free, not even wind. Green power advocates need lobbying and public relations programs to ensure that they can continue to deploy wind generators. It is interesting that multiple arguments are being advanced against wind -- the availability of power lines, "Buy American," unfair competition against gas generators. When wind power was small, there were few arguments against it. Now that it is a significant player in states like Texas, there are cries of foul. There is a lesson here for practitioners -- even when you are doing good, you have to protect relationships. Someone will always complain.

Labels: PR