Friday, August 27, 2010


This is interesting.  Amazon has boasted about its Kindle sales for a long time but it has never revealed the number of units sold.  From a PR point of view that is an unpardonable lapse in transparency. From Amazon's point of view, it appears to be a competitive strategy.  Amazon doesn't want Apple or anyone else to know what its real market share is.  Still, to leave media and analysts guessing about the success of one of your principal products is not the best way to operate.  One wonders if sooner or later Amazon will be forced to disclose the number of Kindles in consumers hands and if that happens, what the reaction will be.

I can see where you are coming from here. By not releasing the number of Kindles sold we wonder, could they be hiding something? Perhaps Amazon's market share really isn't something to boast about. I can understand why they may not want to share the number regardless of whether they are doing well or not though. Maybe they choose to keep the number to themselves because they do not want people to know just how well they are really doing. Either way you look at it, I agree that from a PR point of view, this is a lapse in transparency, it is almost sneaky and I feel that soon enough, they will have to disclose their numbers.

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