Wednesday, November 10, 2010
Rolls-Royce is in the middle of another quandary. Why are its engines on the largest commercial plane in service suddenly prone to failure? As the article points out, it is not the first time Rolls-Royce has been in this position, but there is little time for the company to find the problem before it loses credibility with its air carrier customers, regulators and the nervous public. It does little good to appeal to experience in handling past defects. The focus is on handling the present errors now. No one wants another engine to explode. This is a life-threatening reputation problem for the company and increased communications and transparency won't help much. Finding the hardware error will.