Wednesday, November 24, 2010


Why is it that publishers and authors never learn when it comes to writing books?  In this case, it is news that a newly minted senator from Kentucky has landed a deal to write a book.  He hasn't done anything yet except win an election, and chances are that whatever he writes will come back to haunt him in years to come.  From a PR perspective, such insta-books are dangerous.  Whatever the senator pens will be used against him in the future -- especially if his plans go awry in the Senate, which inevitably they will.  It is far, far better to discuss what one has done rather than what one plans to do.  If the senator is lucky, his book will hit the remainder pile quickly and be forgotten by most, even his opponents.  But, that is not the way Washington works.


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