Tuesday, February 08, 2011
Watson's PR Value
Here is a good explanation of Watson's PR value to IBM. Watson is the computer that will shortly compete on Jeopardy against the two top-rated players in the history of that game show. What intrigued me about this discussion is Watson's recruiting value for IBM. The firm is in constant competition for the best minds in information technology, and Watson is the kind of fascinating breakthrough engineers like to work on. Secondly, Watson is technology that IBM wants to sell to clients in its service business. So there is immense PR value, even if Watson should lose the game, which has already been played, but has not yet been aired. Millions will tune in to find out what happens, and it is unlikely that IBM will embarrass itself. Then, Watson will become a calling card for the firm in academia and client visits.
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