Wednesday, March 16, 2011
Twitter is celebrating its fifth birthday with statistics about its growth. Among facts about the service was the announcement that users now send a billion tweets a week. That is the definition of noise. Even when one considers that the billion tweets are broken into millions of separate audiences, there is still too much information flowing through the channel for anyone to comprehend. Given that, one should ask what the value of Twitter is as a communications medium. Are there media that are less crowded in which one faces less noise? Or, does one accept Twitter's noise level and join it on the assumption that Twitter is where audiences are even if they are splintered into micro-groups? One wonders whether Twitter will continue to grow given the noise level and whether people will give up Tweeting at some point, as many have left blogging. Media have a saturation point and maturity. My guess is that Twitter is approaching it.