Thursday, March 24, 2011
Here is a PR challenge that will take the careers of managers and practitioners -- make Detroit an attractive place to live. There is no way words alone will do it. Detroit has to take many steps from getting rid of abandoned housing through improving schools, improving its tax base and finding industry to replace the auto business. It will take a determined mayor who chips away at the problems for years at a time. It will take coalitions of businesspeople and the city to improve districts and to make them livable again. There is no lack of ideas of what to do but there is lack of resources. Detroit is a poor city financially. However, it is possible to turn the city around. Other cities have done it, but it will take decades-long dedication to get the job done. The alternative is an urban area of permanent decay and shrunken population that becomes a sore spot of America.