Wednesday, July 27, 2011
Interesting Study
This study is an experiment that shows it takes only 10 percent of people holding an idea firmly to sway the majority. The concept is not new to PR practitioners who have long worked with influentials but the percentage may be. It provides a more accurate guideline for the objective of changing opinion. However, it doesn't dispense with the need to define the audience and the means by which one can reach that audience.
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