Friday, September 09, 2011
This is interesting. A National Labor Relations Board judge has ruled that employees cannot be fired if they use off duty time to gripe about their jobs on Facebook. This poses an interesting PR challenge. Envision dozens of employees bashing a firm where millions can read about it. In other words, internal communications and listening are more important than ever, not that they weren't necessary in the past. This decision should cause one to review internal communications and listening programs in place. Are they adequate? Are they used well? To they need to be expanded, reinvigorated? Online monitoring will will provide a baseline for how happy -- or not -- employees are. Keeping the baseline low and under control is the goal.