Tuesday, September 06, 2011

Stark Message 

Memories and memorials of 9/11 are crowding into the media now in preparation for the 10th anniversary services and dedication of the World Trade Center site.  Behind the message of "We won't forget" is another.  That message is stark.  "America is vulnerable."   The country has spent 10 years chasing down and punishing the perpetrators.  It has killed Osama Bin Laden and several leaders of Al Qaeda.  It is chasing the Taliban.  It brought down Saddam Hussein.  Domestic security has been investigated and tightened.  Still, the sense of vulnerability is there.  One day changed the nation's perception of itself and it may be decades, if ever, before 9/11 recedes in memory.  From a communications perspective, Al Qaeda succeeded that day, but they have been losing ever since.  That is America's message to them.


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