Thursday, December 22, 2011
This is interesting. Microsoft is abandoning participation in the giant Consumer Electronics Show held each year in Las Vegas. The firm has announced that 2012 will be its last year. Its reason is that there are many more channels to reach potential customers now. One wonders what the future of shows such as CES might be, given that there is less need to go to a place to show off new products. Is Microsoft in the vanguard of manufacturers who will eventually pull out, or is it a one-off whose decision will stand alone? I suspect many PR practitioners hope that Microsoft is starting a trend. By all accounts, working CES is stressful and non-stop, and what one gets out of it in terms of publicity might not be so great.
I agree with you. This is so interesting topic. I liked it. CES is stressful and non-stop, and what one gets out of it in terms of publicity might not be so great. Thanks a lot.