Thursday, December 15, 2011

PR Challenge 

Here is a multi-year PR challenge -- getting drivers to stop using cell phones.  The National Transportation Safety Board wants it halted everywhere.  Good luck.  This is an issue in which drivers will and do rebel.  I live in a state that has banned cell phones while driving.  I see constantly drivers with cell phones to their ears.  They don't understand the danger, or if they do, they take the risk that driving while talking is safe enough.  The NTSB is in for a long-term PR campaign to instill more conservative behavior.  Penalties and fines will not be sufficient because people will keep an eye for the police while talking.  There needs to be peer pressure, the same kind of mind change that drove people to wear seat belts after years of spurning them.  It would be an interesting campaign to implement.


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