Tuesday, April 10, 2012

A New PR Challenge 

According to this story, with the ubiquity of cell phone cameras bosses are afraid that employees will film them then post the results to the internet.  That is possible but it seems overstated.  If a boss is out of control, there is a good chance someone will record him and post it.  From the employee's perspective, it is protection.  From the boss' perspective, it should be an inducement to avoid unsettling behavior.  Overall, transparency should benefit both sides.  This means, however, there is never a period when the boss can let go in the presence of employees -- even at a holiday party.  There is something to say for that, but it could have a distancing effect in employee relations.  From the PR practitioner's point of view, it offers one more challenge when a boss calls in anger and orders an incriminating YouTube to be taken down.


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