Thursday, May 10, 2012

Fertile Field For PR 

This journalist's complaint against a New York Times reporter is interesting.  What it tells me is that the field of chemistry is fertile for PR.  Of course, there are good chemicals and bad.  The human body is made up of chemicals and everything we eat, drink and breathe has chemical compounds.  To damn chemistry is narrow-minded and ignorant, but a supposedly sophisticated reporter at The New York Times appears to be doing just that.  Perhaps it is the word itself that causes him to shrink.  If so, that is a huge change from the early to middle part of the 20th Century when the miracles of chemistry brought better living.  Maybe it is too much to expect that the industry can be returned to those days, but it shouldn't be criticized unfairly by those who don't know what they are writing about.  That is an invitation for PR to provide an education.


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